American Girl's Quality and What It Could Mean for Them

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In my last post I talked about it a little, and I want to explain what I mean. Since 2016, American Girl's quality has really been dropping. They aren't paying attention to us, or are just ignoring us. They seem to think that dropping quality and keeping prices is the answer to save their sales, even though ,us, the customers, are disagreeing. Even if they were to drop their prices, it wouldn't help them. This is because there fans would still be upset because what they would want to change still wouldn't be changing. The only change American Girl has made is the perma-panties thing. The more that Mattel treats American Girl like Barbie, and the more American Girl lets it happen, the lower their sales will go. This isn't just about us wanting to heard, it's about letting their employees keep their jobs. American Girl could end soon, we need to prevent this. Here are some ways you can help.

 -Follow @bringbackagquality on Instagram, they are really helping me keep up with everything.

 -Contact them. The more we contact American Girl, the more they will have to listen. https://www.americangirl.com/webapp/wcs/stores/servlet/MattelAGContactUsContentView?catalogId=10601&langId=-1&storeId=10651

-Boycott. The more customers they lose, the more likely they are to realize their mistakes. 

 Now here are some ways to prevent getting a bad quality item from American Girl.

 -Read reviews. It doesn't just have to be on the American Girl site, un-boxing videos on Youtube are also helpful. I'm also planning to do some reviews on here when I get new items.

 -Research. Search up the item and see what you find, you'll find more reviews and you can also look at images to see what defects there are.

 -Examine. If you have an American Girl store in your state (or a popup store or Kohl's) you can look in the display and see what you discover. I will just say real quick that Maryellen's fridge is great quality and I haven't had any problem with the cardboard boxes.

 Thank you so much for reading!!!
~Ella

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