Proof That Younger Girls Don't Buy American Girl Anymore
So, I go to a K-12 school with only 150-215 kids. Only grades K-4 use the library. K-4 is ages 5-10; what I classify as American Girl younger audience is ages 7-10. I asked our school librarian how often the American Girl books are checked out. She basically said that they're not checked out often, but they are checked out. Which means that American Girl probably needs to start marketing to older audiences. Just thought that I would point this out to everyone. Thanks for reading!!! ~Ella